About Us

Specialties

Finance & Accounting

Education

Masters of Business Administration, Davenport University

Summary of Experience

Over 12 years of experience in the finance industry. Many of these years were working with different financial institutions and small businesses to build my background in accounting.

I love working with construction companies. My mission and goal is to help take your company to the next level. Optimizing the financial side of your business will put time back into your hands to focus on everything else.

Matthew Reif is a Virtual Bookkeeper & Financial Consultant based in Chicago, Illinois. His areas of focus as a bookkeeper and consultant are helping companies improve profit margins through accounting services and evaluation operational processes and budget to improve cash flow.

As a Bookkeeper & Consultant he has worked for companies like JPMorgan Chase, Bank of America, Fifth Third Bank, and a handful of Logistic and Freight Brokerage Companies. Matthew was born in Frankenmuth, Michigan which is a small farming community with a deep German Heritage. Matthew’s family taught him at a young age the meaning of hard work and building relationships as he was working and growing up on his family farm that he and his family now own.

In December 2019, Matthew launched Heritage Analysis & Innovation to begin helping companies understand how they can improve the financial backbone of their business to grow and take their organization to the next level. His true passion to help small businesses is on the main stage when you work with him as he believes that his clients are a part of his family. His heritage and where his family comes from means a lot to him and is the inspiration behind his business name.