About Us

Helping Your Construction Company Grow

Growing your business can be a struggle. You already have so many different aspects of your business to focus on, it can be a challenge to make sure you are doing everything correctly on the financial side of your business. That is why we decided to specialize in helping Construction Companies and Professionals take their business to the next level. Our mission is to help you focus on running your business with the peace of mind of knowing that your bookkeeping and advisory services are being handled by a company that understands your needs.

Matthew Reif | Accounting Services for Construction | Bookkeeping Services for Construction

‍CEO & Founder

Matthew Reif


Finance & Accounting


Masters of Business Administration, Davenport University

Summary of Experience

Over 12 years of experience in the finance industry. Many of these years were working with different financial institutions and small businesses to build my background in accounting.

I love working with construction companies. My mission and goal is to help take your company to the next level. Optimizing the financial side of your business will put time back into your hands to focus on everything else.

Matthew Reif is a Virtual Bookkeeper & Financial Consultant based in Chicago, Illinois. His areas of focus as a bookkeeper and consultant are helping companies improve profit margins through accounting services and evaluation operational processes and budget to improve cash flow.

As a Bookkeeper & Consultant he has worked for companies like JPMorgan Chase, Bank of America, Fifth Third Bank, and a handful of Logistic and Freight Brokerage Companies. Matthew was born in Frankenmuth, Michigan which is a small farming community with a deep German Heritage. Matthew’s family taught him at a young age the meaning of hard work and building relationships as he was working and growing up on his family farm that he and his family now own.

In December 2019, Matthew launched Heritage Analysis & Innovation to begin helping companies understand how they can improve the financial backbone of their business to grow and take their organization to the next level. His true passion to help small businesses is on the main stage when you work with him as he believes that his clients are a part of his family. His heritage and where his family comes from means a lot to him and is the inspiration behind his business name.

Our Team

Our team is dedicated to helping your team and family achieve the true American dream of owning a successful small business! Heritage Analysis & Innovation is not just a random name we picked. 

Matthew Reif | Accounting Services for Construction | Bookkeeping Services for Construction

Matthew Reif

Co-Founder & CEO

Ashley Gaebel-Reif | Accounting Services for Construction | Bookkeeping Services for Construction

Ashley Gaebel-Reif

Co-Founder & Chief Operating Officer

Allie Huizar | Accounting Services for Construction | Bookkeeping Services for Construction

Allie Huizar

Senior Bookkeeper/Chief Marketing Officer